AMR Artists is a community-based arts organization located in upstate New York dedicated to connecting the creators of their region with visitors and local art lovers. Their events, especially an annual open studio tour inject cultural vibrancy in their area. When they reached out to me to transfer their content off of WordPress and develop a feature-rich website that would be easy to maintain, we agreed that we needed to start with rebrand.

A color palette and logo were developed to reflect the region's soft mountainous landscape and the spirit of creativity at the center of their community. A contemporary simplicity was employed to appeal to the urban tourists and second-homers that support AMR's efforts.

I developed custom built solutions for complex filters allowing users to sort the artist list by category and location and developed a flexible multi-layered lightbox environment providing a range of customizable options for presenting art works. Complex application forms simplified member engagement and site maintenance. AMR has had a terrific response from their members and donors.